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Research papers

Let it flow!

Increasingly companies have to balance their corporate social responsibility initiatives with both the value to society and to their business. What agendas to pursue, whether at the corporate or brand level and the triggers which have net impact on...

Catalogue: Congress 2008: Frontiers
Authors: Trent Ross, Curt Stenger, Angela Lovejoy, Omar Rodriguez, David Pring
Companies: Ipsos MRBI, The Coca-Cola Company
September 26, 2008
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Citation

Ross, Stenger, Lovejoy, Rodriguez and Pring (2008a, September 26). Let it flow!. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/let-it-flow-